MORE CONTROL: It leads your dog from the front to give you steering. Steering means control - like a horse is led from the front.
NO PULLING: Because it is not rear-attached (like a collar, choker, or old-fashioned harness), you don't trigger off your dog's natural "dog sled team" pulling instinct.
NO CHOKING: It is not around your dog's throat, so you don't hurt your dog. Dog collars and chokers are not a friendly way to walk your best friend.
EASY ON: You don't have to 'figure it out'; no more leg lifting dance. Just put it over your dog's head and 'click'. Easy.
SAFE: It has authentic 3M Scotchlite reflective material on key points.